This is an ingenious ad created by Torts Villacorta, who directs TV commercials on a regular basis. It shows our three bottles that we like to promote but focuses on the Negroni, which is our signature cocktail. The Boardwalk Sunset Sling and the Revolver has been retired. Only the Negroni is available for sale.
There is a saying by the legendary Art Director Bill Bernbach: “An idea can turn to dust or magic, depending on the talent that rubs against it.” I should say in this case, it turned out to be magic as we were sold out after our first month. The ad ran in various social media platforms.
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